Tuesday, December 18, 2012

Sign of the Week: NEW MOVIES

Roosevelt Ave., Queens.  I went inside and offered the lady at the counter 20 bucks for it.
She was actually the 16-year-old daughter of the owner, and she was working on new signs
for all the sections.  She sold it to me in a heartbeat and obviously felt very proud.


1. The background dots and/or dashes.  The girl called them sprinkles.  I should have known.
2. The quality of marker she was using.  AKA: a bad quality of marker.
3. The outline style and color choices.
4. The hand-style on the letters.
5. The sort-of cloud shape of the sign.
6. The fact that the sign is for a really busted video store, hyping the "New Movies".
7. RE: the bad quality of marker: the inside shading on the "V" in particular.
8. One more time: the sprinkles.