V.I.M. - established in 1977. Had a bet going on what it stands for. I called the main hub in Jamaica, they said it doesn't stand for anything.
Me and my boys have shopped here off and on for our whole lives. There used to be a similar chain called L.T.R. that didn't make it out of the 80's and now there's also O.M.G. You can get Levi's here and all the sneakers and Rocawear stuff.