Good Times at the Holiday Costume Rollerskate Party!
Either that or this town has it that Zorro and his girlfriend come rolling through on Christmas Eve to help Santa deliver all the junk.
Imagine if, when a fantasy/pop culture character becomes classic enough, he/she joined Santa's Rangers -- a squad of heroes that helped with all the Christmas madness and made it easier for litte brats to believe that one guy could output all that swag in one evening.
Of course they'd all need rollerskates and a helper. Then it'd be up to each town to elect their Santa's Ranger. One town might pick Fred Flintstone and another might choose Sam Jackson from Pulp Fiction.