Wednesday, June 27, 2012

Vintage Benetton Sticker

Benetton was formed in 1965 by Luciano Benetton in Traviso, Italy. Luciano saw that there was a market for colorful clothes, so he sold his bike to buy a sewing machine. His initial small collection of sweaters got a good response in local stores in the Veneto region and after that he was off. He convinced his siblings to join him in business.

 This is the sticker that they'd give to you in the 80's if you went into the shop in NY and bought something. My best friend Jeff Roberts and I used to go into the stores and just ask for the stickers. Most of the time, they'd give them to us.

 In Junior High, my big crush/enemy was Heather Santa-Maria, and she used to wear the classic green and white Benetton rugby shirt with her collar turned up. I swear she wore it every day. I wonder if she had a closet full of them.